Ferrum
Cookie policy
Last updated
Cookies are small files a website stores in your browser; local storage works in a similar way. We use them only where we need to, and we ask first for anything that is not needed to run the site.
Your choice
When you first visit, a banner lets you accept all, reject all or choose by category. Until you accept, no analytics or marketing tag loads. You can change your mind at any time with the Cookie settings link at the bottom of every page; your choice is kept for 180 days, then we ask again.
Categories
- Necessary: keeps the site working and remembers your cookie choice. These cannot be switched off.
- Analytics: helps us understand how the site is used, through Google Analytics, so we can improve it.
- Marketing: lets advertising tools, managed through Google Tag Manager, measure our campaigns.
We use Google Consent Mode, so Google’s tags respect your choice. You can also block or delete cookies in your browser settings, and opt out of Google Analytics across sites with Google’s browser add-on.
The cookies we use
Necessary
Keeps the site working and remembers your cookie choice. Always on.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
ferrum-consent | This site (local storage) | Stores your cookie choices | 180 days |
Analytics
Counts visits and shows which pages help, through Google Analytics. No ads are personalised.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes visitors | 2 years |
_ga_<container-id> | Google Analytics | Keeps the session state | 2 years |
Marketing
Lets advertising tags measure campaigns and build audiences, through Google Tag Manager.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads | Measures ad conversions | 90 days |